Now that Instagram has announced IGTV monetization, we’re all wondering whether we should be investing our time and money into producing content for this app, instead of a more traditional platform like YouTube. In today’s post we dive into the features/benefits of each platform and whether IGTV is Insight approved!
Read MoreWhether you’re in the beginning stages of building your B2C business, or you’re just wondering if the algorithm changes have made it impossible to build a community, engagement on Instagram is still worth your time investment. But, how do you engage with your community effectively without going down the mindless scroll rabbit hole? Read on to find out.
Read MoreAside from the fact that a cohesive feed is visually pleasing, having a consistent aesthetic becomes instantly recognizable by your audience. By using the same filter/preset, you create a “theme” or “look” across all your photos, even if the colors in the photos vary a little. People will start to associate your name with this aesthetic.
Read MoreIt’s taken over our feeds, stories, and with the introduction of IGTV in the feed - video has become a key element to success on social media. Over 1 billion people use Instagram every single day, with 500 million of those users watching IG Stories daily.
Read MoreTrust us when we say, you aren’t the only one. One feature that everyone knows about (but often times doesn’t use to the fullest extent) is hashtags and the importance of having a hashtag strategy.
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